It was soft-opened in October 2010 during the Doha Tribeca Film Festival (DTFF),that it has hosted ever since, and TEDxDoha. Many Qatari organisations have their offices in Katara. These include the Qatari Society for Engineers, Qatar Fine Arts Society, Visual Art Centre, Qatar Photographic Society, Childhood Cultural Centre, Theatre Society and Qatar Music Academy. The QMA manages the QMA Gallery in Katara. The buildings and facilities at Katara were deliberately arranged randomly in order to look and feel like a traditional Qatari Al Fereej.